FITOMAT®
A concept for the future
Round the clock. 100% digital. 100% automated. Staff-free. Smart gym. State-of-the-art equipment. Unbeatable membership prices.
Business Model
FITOMAT® sets a new standard in the fitness industry with this smart business model.
Ingo Huppenbauer and Dr. Björn Schultheiss, the founders of the successful franchise brand fitbox, have launched FITOMAT® – a forward-thinking concept for the future.
The optimal price-to-performance ratio for end customers and the elimination of staffing costs is the "state of the art" of tomorrow.
Due to the very low time commitment required as a studio operator, FITOMAT® is perfectly suited for (aspiring) entrepreneurs looking to build a second income stream, as well as investors.
The Market
For years, fitness has been a growth market and by far the most popular sport.
Compared to the previous year (2021), German membership figures rose by +10.8%. Together with the UK, Germany holds the No. 1 position in Europe by membership numbers, generating €4.9 billion (net) in revenue.
10.3 million people in Germany are members of a fitness studio, working out across 9,149 fitness facilities.
With a market penetration ("response rate") of just 12.4% of the total German population, Germany sits in the middle of the European field – a position that highlights the significant growth potential and positive outlook for the years ahead.
Client Services
FITOMAT® offers customers a modern and flexible fitness solution. They can complete their training around the clock and without any staff contact.
In addition, they gain access to a wide range of online courses and training plans through the system's own app.
The wide range of equipment and studio facilities gives clients the opportunity to complete strength training, cardio training, stretch mobility training and functional training.
FITOMAT®'s goal is to bring fitness to the furthest corners of the country — to places where no fitness offering has existed before and where there is simply no competition.
How FITOMAT® works
What Makes It Special for Franchise Partners
The mission of the two founders, Ingo Huppenbauer & Dr. Björn Schultheiss, is: "Nothing drives success more than making others successful."
As a franchise partner, you receive a turnkey business model with the FITOMAT® System that fully safeguards your step into entrepreneurial independence.
The support provided by the franchise headquarters covers everything from financing, location selection, space planning, software and marketing through to the opening and ongoing studio operations. No important questions are left unanswered.
You don't need industry experience – career changers are welcome. FITOMAT® franchise partners invest only a few hours of work per week per studio.
FITOMAT offers the following advantages
- Low founder risk
- Just a few hours of your time per week
- Uniquely fast break-even (achievable from opening day)
- Personal support from the initial decision through to studio opening and ongoing operations
- Strong, highly established umbrella brand (fitbox GmbH) with over 120 successful locations already operating across Germany and Austria
- Simple scaling opportunities
- Central Marketing
- 15 full-time consultants at headquarters
Your future as an entrepreneur with FITOMAT® is possible with equity starting from €20,000.
Book a no-obligation information call about FITOMAT® now and find out how we can help you become a successful entrepreneur in no time.