Personal Foundations
You clarify your entrepreneurial mindset (Attitude), your skills and gaps (Aptitude), and your ability to execute (Action). The result: you know whether you are ready – and which areas you should focus on strengthening.
2.0 Ready for Business
Months of deliberating, researching, talking to others – and still no clarity on whether your business idea will actually work?
50% of all business start-ups fail within the first 5 years. The reasons are varied – from cash flow problems and insufficient market validation to a lack of entrepreneurial preparation.
Most founders start with enthusiasm – but without the right foundations. They skip the crucial questions that determine success or failure.
Five questions that successful founders address – before they start:
- Is there a market for my idea? 42% of all start-ups fail because there is no real demand. You don't want to launch blindly.
- How do I bring my idea to market profitably? You have a vision – but no viable business model to turn it into a profitable company.
- How do I prevent cash-flow problems from the outset? Without a clear monetisation strategy and financial planning, cash-flow problems are never far away – and they remain one of the most common reasons businesses fail.
- What are my concrete next steps? You have no roadmap. Without a clear plan of action, you don't make decisions – you postpone them.
- Do I have the skills I need as an entrepreneur? You know your professional strengths – but not which entrepreneurial competencies truly make the difference.
You don't have to answer these questions alone – and you don't have to make the same costly mistakes as thousands of founders before you.
What if you had a clear roadmap – instead of launching into the unknown?
In a free 30-minute strategy call, you'll gain clarity – no detours, no wasted time.
The good news: You won't be developing this roadmap on your own.
After our free strategy consultation, you will know:
✓ Which entrepreneurial skills are crucial – and an initial assessment of your situation
You will learn which competencies truly matter – and gain a first sense of where you stand.
✓ What makes a viable business model – and which mistakes you should avoid
You will learn which building blocks are crucial – and how to avoid cash-flow problems from the very start.
✓ How to validate market demand – and what first steps are required
We show you concrete methods to assess whether there is a market for your idea – before you invest months of time and money.
✓ What your concrete next steps are – and whether our programme is the right fit for you
We will tell you honestly what your roadmap looks like – and whether structured start-up coaching makes sense for your profile.
Book your free strategy consultation now
The strategy consultation answers your most important questions. The programme puts those answers into action.
From Clarity to Action
Your idea becomes a market-ready business model: in the 2.0 Ready for Business Programme, we guide you over 8–12 weeks – from the readiness assessment through to a concrete implementation plan.
Together, we develop your business model using proven frameworks such as the Business Model Canvas and the Business Model Navigator – and validate it in the market before you invest.
Not theoretical, but hands-on. Not alone, but with experienced entrepreneurs by your side — people who have founded, built, and sold businesses themselves.
Your Path to a Market-Ready Business Model
The 2.0 Ready for Business Programme in three phases:
Business Model Development
You develop your business model using the Business Model Canvas and Business Model Navigator. The result: a market-ready business model with clear positioning and a competitive advantage.
Implementation Plan
You create your implementation plan with milestones, responsibilities, and measurable goals. Result: A clear roadmap with concrete next steps.
Ready to start your business the right way?
Book your free strategy consultation now – and start with clarity instead of uncertainty.
Who is this strategy consultation for?
Perfect for you if:
✓ You have a business idea – but aren't sure whether it will hold up
✓ You want to develop and validate your business model professionally
✓ You are ready to take a structured approach – rather than starting without a plan
Not suitable if:
✘ You don't yet have a concrete business idea (in that case, 1.0 Ready to Start is the right programme for you)
✘ You already have a proven business model and only need growth support
✘ You simply want to "dip your toes in" without any intention of taking action
The Truth About Starting a Business:
Most founders don't fail because their idea was poor. They fail because they asked the wrong questions – or the right questions too late. They invested months or years before realising: the market doesn't want this. The business model isn't viable. The funding isn't sufficient.
You don't have to take the same path.
Two entrepreneurs who know your path.
Who will guide you?
Jordi Zimmerer & Hannes Baumgartner, IoE Business Founding Experts
Jordi Zimmerer has founded 4 companies himself and brings over 30 years of experience supporting founders and entrepreneurs. He knows the highs and lows of running your own business – not from textbooks, but from personal experience.
Hannes Baumgartner is IoE Managing Partner, Serial Entrepreneur and active franchise partner. He has founded several companies and sold them successfully – and knows the journey from idea to exit.
Jordi brings expertise in personal readiness, while Hannes contributes deep knowledge in business model development. Together, they cover both sides of the equation: Are you ready? And does your idea hold up?
They won't sell you theory – they show you what works in practice and what will cost you money, time, and success.