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Perspectives and knowledge for ambitious people on their path to entrepreneurship.

IoE Case Study Ryanair

Ryanair is widely regarded as a prime example of radical business model innovation. This case study explores how the low-cost carrier redefined an entire industry through efficiency, standardisation, and the add-on model – and what principles founders can draw from it.

Case Study

IoE Case Study Airbnb

Airbnb fundamentally transformed the travel market through a platform and peer-to-peer model. This article explores how the company leverages trust, data, and community as strategic success factors – and what founders can learn from it.

Case Study

IoE Case Study Nespresso

Nespresso is a prime example of premium positioning and recurring revenue. This case study explains how the company created a globally successful model using the razor-and-blade principle, lock-in, and direct sales.