Fundamentals
Here you will find out what to expect from the course, and you will receive essential information about the working methods that will set you firmly on the path to success.
Welcome to the "Entrepreneurship Erfolg" Programme
Let's get started!
You're at the very beginning of your own company – quite possibly the most exciting time you'll ever experience as an entrepreneur! This period is packed with a thousand ideas, boundless energy, and plenty of "learning moments".
The programme and your growth partner support you through the crucial first 12 months of building your business. We provide both a clear guiding thread and answers to everyday questions, so that you can focus on what truly matters.
The challenges of building a company lie in managing the variety of small tasks and ensuring excellent coordination of the key topics, so that you can quickly develop a strong product range and win good clients.
That is why we place great importance on developing a strong positioning, a clear and credible presence, and effective customer acquisition measures within just a few weeks. From there, the focus shifts to "Massive Action" in winning clients and refining each step of the sales process.
Your growth partner is always available to answer your questions and help you perfect your approach.
We wish you every success in building your own business.
Your Institute of Entrepreneurship Team
Programme Overview
Below you will find an overview of all modules in the "Entrepreneurship Erfolg" programme. Work through them in the order they are arranged to achieve the best results.
Preparation
Good preparation ensures that we can quickly gain a comprehensive picture of your current situation.
DISC
Understand the different behavioural styles of people and learn how to relate to them effectively.
Success Behaviour
Which behaviours will serve you best on your path as an entrepreneur? We define the foundation of your growth mindset.
Top 5
You define your first concrete goal for the coming months and map out the path to get there.
Success Plan
The Success Plan is your roadmap. We define key focus areas, along with your timeline and action plan.
Quick Wins
These quick-win measures will help you generate sufficient liquidity for your launch and/or growth.
Motivation and Behaviour
We delve into your behavioural and belief patterns, creating the foundation for your inspiring vision.
Inspiring Vision
A perfectly formulated vision acts as a powerful lighthouse and brings decisive advantages to your business development.
True Values
Use the power of your values as the foundation of your sustainable business development.
Life and Purpose
We explore the topic of "life goals" and offer inspiration on "purpose" and "happiness".
Customer Ambition and Customer Promise
We start by defining your positioning from the customer's perspective and develop a concrete value proposition.
Target Audience and Target Person
Who are your A-list clients, and who is draining your time and energy? You define your ideal customer and develop the most effective ways to reach them.
Irresistible Product Range
A comprehensive module consisting of 4 areas: Lifetime Value Optimisation, Product Innovation, Pricing, and an Irresistible Product Range.
Important Key Terms
You will learn how to define your keywords and achieve greater impact in acquiring new customers.
Credible Presence
In this module, you define your presence at both the personal and company level. You never get a second chance to make a first impression!
Customer Delight Journey "+1"
Companies with sustainable growth don't just have customers — they have fans. You define how you too can turn customers into FANS across nine phases.
Communication Channels
When you optimise the channels that are already working to communicate with your target audience, your business grows "automatically".
Campaigns and Sales Steps
Customers are there to be won. This works best by focusing closely on the real needs of the potential customer.
Marketing Plan and Controlling
You will learn how to build a marketing plan that works and how to optimise your cost per new customer.
Activate Your Team
For sustainable growth, you need a "simple system" that others can operate. Here you will learn how to activate your team.
Activate Partners
We show you how to develop your partners (external experts) so that you can benefit from their full potential.