Fundamentals
Here you will find out what to expect from the course, and you will receive essential information about the working methods that will set you firmly on the path to success.
Welcome to the "Entrepreneurship Start" Programme
Let's get started!
For a while now, your thoughts have been going round in circles. You have this idea for your own business, but you're not sure whether or how it can be turned into a success? Could this idea realistically help you achieve your dream of running your own business?
A spark of inspiration is the first step – and as we all know, that's often the hardest one. But what's the best way to move from here into action? How do you get from A to B without too many detours?
Our "Entrepreneurship Start" programme and your growth partner support you in successfully navigating the crucial preparation phase before founding your business.
The challenges of building a company lie in managing the variety of small tasks whilst carefully aligning the key topics — so that you can quickly develop a strong product range and win good clients. We help you clarify these fundamental questions in advance, so that from day one of your founding you can focus on what truly matters.
Our goal is to develop, within just a few weeks, a solid personal foundation, an excellent positioning, an irresistible product range, and the right customer acquisition measures.
Your growth partner is available to you at any time for questions and to help you perfect your approach. We wish you every success in building your own business.
Your IoE Team
Programme Overview
Below you will find an overview of all modules in the "Entrepreneurship Start" programme. Work through them in the order they are arranged to achieve the best results.
Preparation
Good preparation ensures that we can quickly gain a comprehensive picture of your current situation.
DISC
Understand the different behavioural styles of people and learn how to relate to them effectively.
Motivation and Behaviour
We delve into your behavioural and belief patterns, creating the foundation for your inspiring vision.
Inspiring Vision
A perfectly formulated vision acts as a powerful lighthouse and brings decisive advantages to your business development.
True Values
Use the power of your values as the foundation of your sustainable business development.
Life and Purpose
We explore the topic of "life goals" and offer inspiration on "purpose" and "happiness".
Top 5
You define your first concrete goals for the coming months and map out the path to achieving them.
Customer Ambition and Customer Promise
We start by defining your positioning from the customer's perspective and develop a concrete value proposition.
Target Audience and Target Person
Who are your A-list clients, and who is draining your time and energy? You define your ideal customer and develop the most effective ways to reach them.
Irresistible Product Range
A comprehensive module consisting of 4 areas: Lifetime Value Optimisation, Product Innovation, Pricing, and an Irresistible Product Range.
Customer Delight Journey "+1"
Companies with sustainable growth don't just have customers – they have fans. You define how you too can turn customers into FANS across nine phases.
Communication Channels
When you optimise functioning channels for communicating with your target audience, your business grows "automatically".