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Franchise Expert Horst Meinzer

Franchise Expert

Horst Meinzer

My Offer to You

For more than 12 years, I have been advising and supporting individuals seeking a successful and personally fitting path to self-employment but who lack their own viable business idea.

I am happy to personally assist you with all the necessary information so that you can find the suitable company as the basis for your personal fulfillment. At the beginning, we clarify your individual conditions, wishes, and goals. After that, I comprehensively present the individual options and accompany you throughout the entire process. My goal is your sustainable success.

Why IoE?

IoE guides individuals with leadership experience who are interested in starting their own business into successful self-employment. As a sparring partner and career mentor, I provide insights into the available options on an equal footing and, through an individualized consulting process, help identify the best options for you. It is precisely this tailored consulting approach, rather than a one-size-fits-all method, that has enabled me to advise and support over 200 entrepreneurs on their path to sustainable success.

I also have the flexibility to manage my time and work from home. Achieving a better "work-life balance" is a goal shared by many of my clients, and I can offer suitable options to help them achieve this.

Who Should Contact Me?

We help aspiring entrepreneurs to become successful business owners. We understand that making a career change in this direction—leaving the seemingly secure world of employment and stepping into the risk of self-employment—is a significant and deeply personal decision.

I often hear the following motivations:

  • A desire to be more involved in decision-making processes
  • The ability to actively shape the direction of the company
  • A self-determined, fulfilling role with a company or product that aligns more closely with personal values
  • Independence from company politics
  • More flexibility or time for family
  • Building an income that reflects one’s efforts and creating long-term value
  • Often, changes in management, the board, or shareholder structures lead to a misalignment between the company’s direction and one’s own goals and values

Do some of these reasons sound familiar to you? Do you long for more freedom? Then we should talk.

Professional Experience

For more than 25 years, I worked as a successful marketing and sales expert in renowned trading companies and leading service providers and agencies. Customer and service orientation always played important roles in my success. Additionally, I have profound experience in strategy development, brand relaunch, multichannel marketing and e-commerce, customer management, market analysis, controlling, and cooperative marketing.

The time also came for me to move out of the corporate environment and into self-employment. Thus, I have already taken the path you are about to embark on. For many years, I have been a startup advisor and coach.

I value an exchange at eye level with my prospects. My strong customer understanding and relevant experience enable me to provide relevant inputs on the way to a new professional phase. I know what questions/topics you will face and can actively and personally advise and support you in finding solutions.

I will gladly inform you in an initial conversation how you can find the individually suitable self-employment with my support. You will be able to draw on my many years of consulting experience and the numerous startups I have successfully supported.

Benefit from the experience of Horst Meinzer